Yeah but it’s a tight balancing act between selling at a higher volume vs selling at a higher price. If they’re already selling high volumes of low quality, then going lower could put them in the negative, in theory. In reality there isn’t enough competition for that logic to work, we buy low quality at high costs.
Interestingly, sometime after highschool, roughly around 20 years old, I stopped wearing/buying clothing with logos on them. Except for footwear, they’ll always have their logo imprinted.
Browse the REI catalog. Vouri t-shirt, tiny label, $60. Free Fly t-shirt, no label that I can see, $55.
ironically technically not true
one principle of marketing is the knowledge that the brand actually adds (perceived) value for many consumers, and so they are willing to pay more
It’s true that this is how most consumers act. It’s dumb, but iirc it’s factually correct.
If you take a brand name shirt, remove the logo in a way that is visually perfect, and sell them side-by-side, then the logo shirt will outsell the non-logo shirt. Or so I’ve heard.
Absolutely. There are definitely people like OP who prefer products without branding, but for the majority (average) of consumers in many markets, the branding actually adds value.
“SuPrEmE” somehow did this and created a rabid following over some of the most basic stuff I’ve ever seen. It’s a meme now to just stick their logo on like, a literal brick so it’s suddenly more “desirable.”
Truly boggles the mind.
That is an extreme example of this, yes. Other examples of branding can be much more subtle and deft, e.g. Apple’s product design. It’s not in-your-face but nevertheless it’s present and adds to the consumer experience and perception of value.
Trick yourself out until you look like a NASCAR
I can dig the 2040’s.
But of an un branded vibe to it too.
Wow how has that guy been able to look the same during all those years
Wait… Is that 2020s really what it looks like now?! Or is the meme just 5 years old?
I have several polo Ralph Lauren clothing items in my home, the logo hasn’t changed significantly in 30+ years in shape or size on the normal polos. They do have some items that have the polo logo or the teddy bear larger but those are in the main Ralph Lauren line for fashion, not the Polo line polo shirts that are a business casual intent
I want a divorce
Because you look like a horse.
And that is why, with our new triangle shaped business model, you and your customers are getting paid for wearing our shirts!
That’s right! The more shirts you buy, the more you are getting paid! Just grap a couple of friends and get rich together!
It’s not a pyramid scheme when it’s 2D
I wish this was a thing… All the shirts I’ve gotten in the last few years have been $40-50 and have the brand’s logo on the back near the neckline (they also came with stickers that are advertising the brand). I would usually only spend $5-10 for a shirt, but these are limited prints and most of them are on really good, comfortable shirts. Just look how cool my newest one is:
They’re Edible (kind of)
🤣
Pure Sugar!
Lol ‘limited’ my ass
They don’t usually print more once they sell out of the initial stock. Hell, Hyena Agenda and Nomad Complex just stopped existing entirely. 😮💨
Sir, I think there is some t-shirt in your hair
I have two dogs and one is very cuddly. Those are my black shirts within 30 seconds of putting them on. And most of my shirts are black.
You paid money for that shirt?
If I drop fifty bucks on a t-shirt it better come with a bag of weed.
Initially that was the only way you could buy weed in Maine from a delivery service before they allowed recreational dispensaries. $50 T-shirt with a free bag of weed.
I admit I buy T-shirts at micro-breweries. I do support those that I actually buy. Additionally, it helps me keep record of my journey of visiting many breweries.
I’ve even turned some of my collection into a king sized quilt and a lap quilt. So, my shirts are very useful in more ways than one.
I think it’s different when you’re talking about a small business or a nonprofit or a museum. Paying $20 to advertise things that actually make the world a better place that people wouldn’t otherwise know about is, in my opinion, a net good.
Roger that.
‘Do I get a discount if I take your free gym bag with the name of your gym’. Response is always no and a very weird stare
Also grocery bags. I pay for them, don’t want you logo on it
It’s damn near impossible to find bags without some greedy shit grocery companies trashy branding all over it. I still use plastic bags. Got a million of them in the weird plastic tub thing that everyone has a million of them in.
People look when I pull out some 15 year old plastic bag is amazing.
Also grocery bags. I pay for them, don’t want you logo on it
One alcohol bewerage chain in Russia popularized the blank black bag format in recent years, in theory - to make it less obvious you’ve bought booze. They are sturdy, have good handles, so overall it’s a win. But since they are the most popular source of them, a blank black bag therefore automatically means booze.
Yeah, that’s why I won’t wear stuff like that
Now, there’s the adjacent, but not the same thing of band shirts or similar merchandise. The difference is that in theory, the band/artist is going to benefit from the purchase. It is still advertising that I’m paying for, but, because merchandise is often a big income stream for musicians in particular, I don’t object to being their billboard if I like them enough to get anything of theirs in the first place.
When it’s a clothing company? Hell no. If their label/logo is more than the size of a tag, I’m not doing it. I don’t mind the idea of a trademark/label/tag being present, that’s expected. It’s when the branding becomes the design that it’s a problem.
Yeah I’m fond of the “Tshirts that make a statement” thing.
It’s personal expression to say “Hey I’m really into this band and I might’ve gone to this concert!” Could be a conversation starter too, and it supports the band or artist like you said!
But I really don’t understand people walking around with some billboard from a clothing mega-brand. You’re literally paying them to do marketing work for them lol.
I actually just bought a saddlebag for my bike which was cheaper because it has a (rather inconspicuous) company logo on it.
That’s what my granddad always said.
No no you should get paid to wear them
I go pretty far to my way to make sure my branded t-shirts are from small to mid-sized online content creators that I enjoy. It works out because they usually put a lot of effort into making sure their stuff is unique
My thoughts exactly. I stopped wearing conspicuously branded products when I was in highschool for this very reason.