Have you considered just beige boxing a server yourself? My home server is a mini-ITX board from Asus running a Core i5, 32GB of RAM and a stack of SATA HDDs all stuffed in a smaller case. Nothing fancy, just hardware picked to fulfill my needs.
Limiting yourself to bespoke systems means limiting yourself to what someone else wanted to build. The main downside to building it yourself is ensuring hardware comparability with the OS/software you want to run. If you are willing to take that on, you can tailor your server to just what you want.
So, they are trying to speed run the failure of McDonald’s experiment with Redbox. Instead of creating a massively successful brand that eventually gets bought up and run into the ground by Christian nutjobs, the Christian nutjobs are starting a video business to crater on their own.